Monday, April 21, 2008

WHEN COOGI WAS COOGI!!!!!


Yo I'm tellin you right now, I understand that these clothing lines are updating their looks to appeal to a younger generation of consumers, but Coogi has been heavily affected by this whole direction change. It's to the point where if the stuff didn't say coogi on them I wouldn't know it was coogi. I mean call me old school if you want, but i was a fan of the coogi sweaters with the matchin beanie hat. Take it to the chicks with the wild form fitting coogi dresses!! LOL! Make a brotha wanna holla!!! LOL!! I don't like the direction of the line now. See since coogi is already an established brand it's easy to just plaster the name all over some shirts, jeans and polos, add some bright colors for the negros(like I should be talking LOL!) And call it a day!! Thing is everybody will buy it cause it's Coogi. But dudes who lived the biggie era and the 2000-2001 era when coogi was known for it's beautiful sweaters and short sleve polos understand what i'm talking about. Half of these new brands they are compting with i've never heard of in my life. Artful dodger(jay-z just purchased that company), Black Label, and Affliction. Just some more companies that will find themselves out of style five years from now...johny blaze!!!! I don't know, they're bussiness is booming, but I guess as long as you clockin big revenue it doesn't matter.

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PhatCat_74 said...

I had this long drawn out comment that I had typed. I think the comment about Negros being attracted to colors is nonsense! I know Asians, Caucasians, and Hispanics that are attracted to color because color symbolizes fun, happiness, confidence, power, and excitement. This is why the Whiggan culture is on the rise. They're so attracted that they've started copycattin'! I too miss the "old skool back in the day designs" of Coogi. However, we live in a country that is not open minded. The fact of the matter is that a lot of those back in the day designs and colors have the "PRIDE" colors in them, and I don't think that look would generate much revenue for the fear that people may think that if they're seen wearing the bright beautiful colors, ignorant people of society may think that they're gay. We live in a very homophobic country. I think it was wise for them to explore other avenues for designs, but I must admit we looked good rockin' the bright colors.