Yo I'm tellin you right now, I understand that these clothing lines are updating their looks to appeal to a younger generation of consumers, but Coogi has been heavily affected by this whole direction change. It's to the point where if the stuff didn't say coogi on them I wouldn't know it was coogi. I mean call me old school if you want, but i was a fan of the coogi sweaters with the matchin beanie hat. Take it to the chicks with the wild form fitting coogi dresses!! LOL! Make a brotha wanna holla!!! LOL!! I don't like the direction of the line now. See since coogi is already an established brand it's easy to just plaster the name all over some shirts, jeans and polos, add some bright colors for the negros(like I should be talking LOL!) And call it a day!! Thing is everybody will buy it cause it's Coogi. But dudes who lived the biggie era and the 2000-2001 era when coogi was known for it's beautiful sweaters and short sleve polos understand what i'm talking about. Half of these new brands they are compting with i've never heard of in my life. Artful dodger(jay-z just purchased that company), Black Label, and Affliction. Just some more companies that will find themselves out of style five years from now...johny blaze!!!! I don't know, they're bussiness is booming, but I guess as long as you clockin big revenue it doesn't matter.
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